NCAD Zooms In
NCAD Zooms In is an online talk series that hosts international speakers and explores bold and curious ideas within the creative industry. The identity for this project is inspired by the mechanics of a camera—capturing moments, focusing on details, and zooming into creative conversations.
The logo mark merges analogue and digital aesthetics to reflect NCAD’s experimental spirit. By integrating camera-inspired visuals with a mix of digital precision and analogue imperfections, the identity embodies the fusion of tradition and innovation in contemporary design practise.